Cowboy Wealth Review 2024: Is Cowboy Wealth A Scam Or Legit?


Chris and Cathy Sorensen promote their Cowboy Wealth program on job sites like Craigslist and WayUp as a life-changing opportunity to start a home-based business, but what's really going on here?

Is Cowboy Wealth really a legit way to make money online or a nightmare of a scam you should run away from?

That's exactly what you're going to find out so stick with me to get the full facts on Cowboy Wealth and discover why not all is at it seems.

Cowboy Wealth Review At A Glance

About: MLM recruiters disguised as a work from home jobs site.

Price: Minimum $60 per month product order.

Pros: As far as MLMs go, Melaleuca has a pretty decent track record.

Cons: They post fake job ads and are not upfront about being an MLM.

Verdict: Cowboy Wealth is nothing but a gateway site designed to sign you up as a distributor for the Melaleuca network marketing company.


0.5 Star Rating NEW

What Is Cowboy Wealth About Exactly?

This is a great question because it's not immediately obvious what Cowboy Wealth is about at all…

Watch their promo video and instead of giving you a detailed step-by-step outline on how the biz opp works, they give only very vague information like this is a way to get paid every time someone eats out at a restaurant, buys groceries from the store or fills up their car with gas.

After several Google searches I came across Cowboy Wealth's YouTube channel which has only 1 short video that tells you to call a number and listen to a 2 minute pre-recorded answer machine message:

It says you can earn $500-$2,500 part-time or anywhere between $2,500-$10,000 per month full-time so I went ahead and tried to call the number. It was out of service…

Still no closer to finding out what this is about than when I started, I headed on over to and filled out my information (I gave them a fake phone number to avoid getting badgered with annoying sales calls), but even then they don't really let on what this is about.

Why do they seem especially keen to keep their actual business model under wraps?!

Why not just be honest and upfront about what Cowboy Wealth is and how it works?

Why be so hush hush?

Eventually, I got to the bottom of it and everything became clear:

Cowboy Wealth is nothing but a gateway site designed to sign you up as a distributor for the Melaleuca network marketing company.

What Is Melaleuca?

Melaleuca is a multi-level marketing company (MLM) that works in very much the same way as Wikaniko, Amway and Herbalife. You make money by selling their wellness products and building a team of distributors under you to earn a percentage commission on their sales.

Unlike illegal pyramid schemes that rely on recruitment only, Melaleuca is totally legit.

They started out in Idaho 30 years ago and their products are all based on improving your general health and well-being, whether that be through their health drinks or environmentally-friendly cleaning products.

Cowboy Wealth is Melaleuca

Could Cowboy Wealth AKA Melaleuca be the vehicle you need to start a home-based business?

The answer is yes – if you are great at face to face selling and don't mind recruiting your family and friends then you could do very well.

Unfortunately, as with every MLM I've ever come across, their compensation plan is incredibly complicated so rather than try to explain it myself I'll link to it here.

It might also be a good idea to check out their income statistics page to get a realistic picture of how much you can really make because it's never as easy as they make out.

Cowboy Wealth: The Good

1. Melaleuca Is A Legit Company

They're a real MLM company with 400+ products you can promote if you choose to.

melaleuca products

And unlike a lot of newer MLMs that pop up and disappear overnight, Melaleuca has been around since 1985 and have a pretty good track record.

Cowboy Wealth: The Bad

1. Why The Cloak And Daggers?

I can't get over the fact the guys behind Cowboy Wealth deliberately cover up what they're really about.

They lie about what Cowboy Wealth is, saying it's NOT an MLM, that there's NO order taking and NO delivering orders. They promise you are NOT applying to be a distributor and that there's absolutely NO selling or recruiting involved.

Except that is exactly what this is, down to a T!

Where is the transparency and integrity here? This is not just underhanded or sneaky, it's downright deceptive.

If you're promoting the Malaleuca MLM as a work from home business opportunity then why not just say that from the get-go? Instead, they're just gonna end up pissing a lot of people off pretending not to be something they are.

2. Founder Frank Vandersloot Is In Denial About Melaleuca Being An MLM

We've reviewed tons of MLMs and they're a legit business model. Some MLMs get a bad rap due to overzealous recruiters but MLM doesn't necessarily mean scam.

There are a lot of people out there making boatloads of cash all thanks to the MLM businesses they've built and good for them.

So I find it a bit ironic Frank is doing his best to convince us Melaleuca is not an MLM because it obviously is. Again, I think it just comes back to being honest and upfront with people about who you are and what you do.

3. Most People Don't Succeed With MLMs

I've already included Malaleuca's income disclosure statement but here it is again in case you missed it. The sad truth is that while the very few at the top of any MLM can be wildly successful, the vast majority of people further down the food chain never manage to make a profit.

Just take a look at this screenshot:

melaleuca earning disclosure

It says 90.2% of distributors fall under the Director or Director 2 rank. What this means is 9 out of 10 people who join Melaleuca make $2,093 per year at best – that's $174 a month.

Is Cowboy Wealth A Scam?

I wouldn't say Cowboy Wealth is a scam but it's teetering somewhere close to the edge.

Safe to say they're not winning any gold medals for honesty and transparency any time soon!

Chris and Cathy Sorensen, if you're reading this then please do us all a favour; stop trying to be sneaky and just be honest enough to just come out and say you're recruiting for Melaleuca.

Cowboy Wealth Review: The Bottom Line

For some people, becoming an MLM distributor (whether it be Melaleuca, Total Life Changes, Sisel International or Pink Zebra) can turn into a great side hustle.

If you've got the gift of the gab and good people skills then you can grow your downline over time and earn a considerable amount of money.

Personally, I'm not a fan of MLMs, not because I think they're unprofitable or illegal but because you're limited to promoting a very narrow range of usually very overpriced products. I also don't like the idea of having to sell to friends and family.

In my opinion affiliate marketing is a wayyyy better money-making option because:

  • There's no recruiting
  • You can promote as many products as you like
  • It's all done online so there's no face-to-face selling
  • Your website can be generating sales for you any time of day or night
  • It's free to get started

In fact, thanks to affiliate marketing I kissed my old call centre boss goodbye, booked a one-way ticket to Thailand and now enjoy a six-figure income.

So if you want to learn how to build a thriving online business, click here for the exact step-by-step formula I follow.

Your Cowboy Wealth Reviews

If you've ever got involved with Cowboy Wealth, we'd love to hear about it!

Scroll down and share your experience in the comments!

12 thoughts on “Cowboy Wealth Review 2024: Is Cowboy Wealth A Scam Or Legit?”

  1. You’re completely wrong. If you would stop giving false information for your benefit… think you’re going to get a lot of people to sign up with you. You have no integrity. And I for one can honestly tell you I don’t carry any products, any inventory, (only my own personal products I use. I don’t sell any products, I don’t deliver any products….and yes you show people an opportunity to make money or be customer, doesn’t matter. And if it’s not for them that’s fine. There’s absolutely no hard selling so stop creating rumors just for your own benefit! They also carry the absolute best 100% natural products.

  2. Thanks for the review. I just joined them for $1. Got my first set of products. The dish soap is so foamy. The Ylang Ylang essential oil is so wonderful smelling as is the sleep well linen spray. I thought they were very transparent. I instantly understood what they were about. I grew up with Shackley and Avon. These like-minded individuals all seem to want to help each other. Training videos, Mentors to call each day and even a yearly convention you can attend. If I have questions, I can easily get answers. Have also been looking at affiliate marketing and it is easily $50 a month to keep the website up, Then promote products and pray someone clicks on it. Noticed you have one of those type links ready to go. Is this a review or you trying to get us in on yours? Have been looking into this for 3 decades. The processes have improved but the basics have remained the same. Buy my stuff so I can make a profit. By physical, word of mouth or web info, we’re all doing the same.

    • Hey Connie, thanks for sharing your experience with us!

      It is possible to make money with Melaleuca, just know that only 0.42% of people who join ever go on to make a full-time income from it.

      My domain costs $13.99 a year, with training and hosting coming in at less than $20 a month.

      Affiliate marketing is a way better way to build a business for several reasons:

      ● You’re not limited to a small product range – there are millions of products online you can promote for free
      ● As it’s all online you don’t have to annoy your family and friends to try find customers
      ● MLM profit margins hover around the 25% mark. With affiliate marketing, it’s around 50-80%.
      ● No recruiting or face to face selling.

      I don’t know… network marketing and MLMs seem so outdated to me.

  3. You sir, are very wrong about this company!
    There is a rock solid business model behind this company. A 30 billion wellness company with top notch products.
    Since you gave them a fake # and assumed you would be hounded with sales calls…you missed out!
    You are an unknowledgeable uninformed informer giving a review based on half knowledge. The company does provide an opportunity to earn an income if you want to. An option. Its hard to pick through whats legit and not. People need to do their own research instead of being sheep and following the advice of someone else!

    • Did you even read my review at all Brandi?

      I said Melaleuca is a legit company with a good track record. I just repeat the point that if Cowboy Wealth are offering people the opportunity to join such a great MLM then they should just say so and not try and deny it or cover it up.

  4. I never knew that Melaleuca is a multi-level marketing company and that it works in very much the same way as Wikaniko, Amway and Herbalife. For a company of 30 years, I am not impressed with the level they operate right now but that is supposed to give them credibility.

    • It most certainly is Lucas and multi-level marketing is a lousy business with an extraordinarily high failure rate. 

      For example, did you know 99% of people who join MLMs lose everything they invest? And of the 1% who do ‘make it’, they earn $5,000 a year on average (that’s just $13 a day!)

      So your chances of making this work are slim at best, which is exactly why I tell people starting an online business is the smarter way to go. 

  5. Thank you for exposing SCAMS like this! Luckily I read this before giving them any money. Everybody wants something for nothing or doesn’t want to put forth any effort! Thank you again!


Leave a comment



Here's how you do it the right way.