Chris and Cathy Sorensen promote their Cowboy Wealth program on job sites like Craigslist and WayUp as a life-changing opportunity to start a home-based business, but what's really going on here?
Is Cowboy Wealth really a legit way to make money online or a nightmare of a scam you should run away from?
That's exactly what you're going to find out so stick with me to get the full facts on Cowboy Wealth and discover why not all is at it seems.
Cowboy Wealth Review At A Glance
What Is Cowboy Wealth About Exactly?
This is a great question because it's not immediately obvious what Cowboy Wealth is about at all…
Watch their promo video and instead of giving you a detailed step-by-step outline on how the biz opp works, they give only very vague information like this is a way to get paid every time someone eats out at a restaurant, buys groceries from the store or fills up their car with gas.
After several Google searches I came across Cowboy Wealth's YouTube channel which has only 1 short video that tells you to call a number and listen to a 2 minute pre-recorded answer machine message:
It says you can earn $500-$2,500 part-time or anywhere between $2,500-$10,000 per month full-time so I went ahead and tried to call the number. It was out of service…
Still no closer to finding out what this is about than when I started, I headed on over to CowboyWealth.com and filled out my information (I gave them a fake phone number to avoid getting badgered with annoying sales calls), but even then they don't really let on what this is about.
Why do they seem especially keen to keep their actual business model under wraps?!
Why not just be honest and upfront about what Cowboy Wealth is and how it works?
Why be so hush hush?
Eventually I got to the bottom of it and everything became clear:
Cowboy Wealth is nothing but a gateway site designed to sign you up as a distributor for the Melaleuca network marketing company.
What Is Melaleuca?
Melaleuca is a multi-level marketing company (MLM) that works in very much the same way as Wikaniko, Amway and Herbalife. You make money by selling their wellness products and building a team of distributors under you to earn a percentage commission on their sales.
Unlike illegal pyramid schemes that rely on recruitment only, Melaleuca is totally legit.
They started out in Idaho 30 years ago and their products are all based on improving your general health and well-being, whether that be through their health drinks or environmentally-friendly cleaning products.
Could Cowboy Wealth AKA Melaleuca be the vehicle you need to start a home-based business?
The answer is yes – if you are great at face to face selling and don't mind recruiting your family and friends then you could do very well.
Unfortunately, as with every MLM I've ever come across, their compensation plan is incredibly complicated so rather than try to explain it myself I'll link to it here.
It might also be a good idea to check out their income statistics page to get a realistic picture of how much you can really make because it's never as easy as they make out.
Cowboy Wealth: The Good
1. Melaleuca Is A Legit Company
They're a real MLM company with 400+ products you can promote if you choose to.
And unlike a lot of newer MLMs which pop up and disappear overnight, Melaleuca has been around since 1985 and have a pretty good track record.
Cowboy Wealth: The Bad
1. Why The Cloak And Daggers?
I can't get over the fact the guys behind Cowboy Wealth deliberately cover up what they're really about.
They lie about what Cowboy Wealth is, saying it's NOT an MLM, that there's NO order taking and NO delivering orders. They promise you are NOT applying to be a distributor and that there's absolutely NO selling or recruiting involved.
Except that is exactly what this is, down to a T!
Where is the transparency and integrity here? This is not just underhanded or sneaky, it's downright deceptive.
If you're promoting the Malaleuca MLM as a work from home business opportunity then why not just say that from the get-go? Instead, they're just gonna end up pissing a lot of people off pretending not to be something they are.
2. Founder Frank Vandersloot Is In Denial About Melaleuca Being An MLM
We've reviewed tons of MLMs and they're a legit business model. Some MLMs get a bad rap due to overzealous recruiters but MLM doesn't necessarily mean scam.
There are a lot of people out there making boatloads of cash all thanks to the MLM businesses they've built and good for them.
So I find it a bit ironic Frank is doing his best to convince us Melaleuca is not an MLM because it obviously is. Again, I think it just comes back to being honest and upfront with people about who you are and what you do.
3. Most People Don't Succeed With MLMs
I've already included Malaleuca's income disclosure statement but here it is again in case you missed it. The sad truth is that while the very few at the top of any MLM can be wildly successful, the vast majority of people further down the food chain never manage to make a profit.
Just take a look at this screenshot:
It says 90.2% of distributors fall under the Director or Director 2 rank. What this means is 9 out of 10 people who join Melaleuca make $2,093 per year at best – that's $174 a month.
Is Cowboy Wealth A Scam?
I wouldn't say Cowboy Wealth is a scam but it's teetering somewhere close to the edge.
Safe to say they're not winning any gold medals for honesty and transparency any time soon!
Chris and Cathy Sorensen, if you're reading this then please do us all a favour; stop trying to be sneaky and just be honest enough to just come out and say you're recruiting for Melaleuca.
Cowboy Wealth Review: The Bottom Line
If you've got the gift of the gab and good people skills then you can grow your downline over time and earn a considerable amount of money.
Personally, I'm not a fan of MLMs, not because I think they're unprofitable or illegal but because you're limited to promoting a very narrow range of usually very overpriced products. I also don't like the idea of having to sell to friends and family.
In my opinion is affiliate marketing is a wayyyy better money-making option because:
- There's no recruiting
- You can promote as many different products as you like
- It's all done online so there's no face to face selling
- Your website can be generating sales for you any time of day or night
- It's free to get started
In fact, thanks to affiliate marketing I kissed my old call centre boss goodbye, booked a one-way ticket to Thailand and now enjoy a six-figure income.
So if you want to learn how to build a thriving online business, click here for the exact step-by-step formula I follow.
Simon Crowe is the founder of The Make Money Online Blog and is on a mission to help as many people as possible kiss their bosses goodbye.
Get his free Affiliate Marketing Guide For Newbies to learn exactly how to build a real income online and make your dream business a reality.