Last Update 20th September, 2016.
I’ve been making money online, with numerous websites, across various niches, since 2014 and I use email marketing to bolster them all.
Here at The Make Money Online Blog I offer a free 7 day Making Money Online in 2016 email course.
I use my email marketing service to build an email list, gain subscribers, send out broadcast emails and to schedule my autoresponder series.
Since you’re already reading this, I probably don’t need to persuade you with why email marketing is vital to the success of your online business endeavours, but I just can’t help myself…
I’ll be quick!
Email marketing helps you build your website brand and online presence within your chosen niche or topic area.
Building an email list is having a group of people who have given you permission to contact them. You can send specific information to your targeted audience about the services and products you offer.
Email marketing enables you to build personal connections and trust with your readers, turning visitors into loyal subscribers who trust you and will act on your recommendations.
Whether you want to promote your latest blog posts and recommend certain products or services that will seriously help your readers – signing up to an email marketing service and building your list of subscribers is the best way to do this.
Okay, that’s enough for now. Now let’s get to the real question –
So What Is The Best Email Marketing Service For Beginners?
I get lots of emails and comments from people asking me “What is the best email marketing service to use?“, usually from people who want to start a blog or have already been blogging for some time and are ready to take the next logical step of building a list of email subscribers.
Let me introduce AWeber – by far the best email marketing service for beginners and small businesses.
Now allow me to show you why…
They launched sixteen years ago branding themselves as ‘Original Autoresponder Provider‘ with industry-leading deliverability.
It has everything that you need to build an email list: an easy to design web sign up form, the ability to collect and manage subscribers, autoresponder follow ups, and of course, the email sending software.
With AWeber you can track the number of subscribers opening your emails and how many clicks on links within your emails.
AWeber is well-known for fantastic 24 hour customer support (more on that later).
One standout feature of AWeber is the free 30-day trial, with a more-than-reasonable pricing plan after that, (see below for pricing) making it easy and risk-free to build an email list.
8 Compelling Reasons Why AWeber Is The Best Email Marketing Service For Beginners
1. AWeber is the most affordable email marketing service out there
When I switched email marketing service providers recently, pricing was the main motivator. For beginner’s especially, pricing is a big deciding factor when choosing which email marketing service to use, so let’s break it down.
Since early 2016, AWeber offer a month long free trial. After that you have plenty of options…
AWeber offers different levels or tiers depending on the size of your current email subscribers list. The chances are, if you’re just starting out in email marketing then you’ll fall within the under 500 email subscribers bracket.
AWeber offers month-to-month, quarterly, and annual plans for each of its tiers.
For beginners, the least-expensive plan, for up to 500 subscribers, is $19 per month (or $49 per quarter or $149 per year).
2. AWeber has the easiest email and opt-in form builders for beginners
The second reason AWeber is the best email marketing service for beginners is the email and sign up form builders are super easy to use.
No need for coding here and you can easily change the appearance however you want, making them totally beginner friendly.
Using the simple drag and drop option, you can select sections and insert into your emails, add images, text, links and social buttons.
You can also send test emails to yourself and edit them anytime.
3. AWeber has hundreds of user-friendly templates to choose from
The AWeber email and form builder templates make beginners look like pros.
There are hundreds of templates to choose from – over 700 in fact – or if you want to go pro then you have a have a template specifically designed for you and your online business.
It’s easy to customise your emails and web forms, simply adjust the layout, font, colour, images as you wish.
Using the AWeber email marketing service gives you more control and more flexibility over the design of your emails and web forms and it’s super easy to use.
4. AWeber is the email marketing service with the easiest and most reliable autoresponders
Every email marketing service provider will offer an autoresponder service – an automated list of emails which are sent out to your email subscribers once they sign up.
You can choose the time intervals of when you want your emails to be sent out and you can send a spontaneous email (broadcast email) at any time you like if you have a special promotion or important news update you need to send to your readers.
When a customer opts in via your web form and decides they want to receive your emails – you’ll want to send an initial thank you email and follow them up with a list of emails that offer useful and high value content.
Exactly what you send out will, of course, depend on what niche you are in and what your website is about. Many bloggers use their autoresponders to keep people up to date with their recent blog posts.
The good news is that AWeber offers autoresponders that are easy to use and do exactly what they’re supposed to do.
You can check your email opening statistics and monitor your email marketing performance. You can schedule the days and times that the emails should be delivered and any new signups will receive them in a sequential order.
5. AWeber has the highest deliverability rate in the email marketing service industry
The fifth reason AWeber is the bst email marketing service for beginners is that they have the highest deliverability rate in the email marketing service industry.
The whole purpose of signing up to an email marketing service and launching your campaign is for your potential customers to open and click through your email. You need to be confident your email will land safety in their email inbox.
Email providers like Gmail and Hotmail work hard to try and combat SPAM to ensure their customers receive more of the emails they want and less of the ones they don’t.
Email marketing services need to have a good reputation with the main email providers like Gmail and Hotmail. Put simply, if the two don’t get along, there’s a higher chance your emails will bounce into the SPAM folder.
That’s why it’s important to know that AWeber has a good track record with the main email providers.
A quick search online tells us the general consensus is that AWeber has the best deliverability rates in the industry and they themselves promise a 99% deliverability rate.
6. AWeber is the email service provider with the most extensive analytics to help you keep track and maximise sales
AWeber has extensive tracking capabilities to allow you to really understand your customers so that you can learn who they are, what country they view your email in and what email provider they use and what type of content they like to enable you to build that into future campaigns and maximise sales.
You can track your sales through AWeber so you can see what email has made you money and therefore is most successful. The analytics dashboard gives you a clear overview of opens and clicks with clear charts.
You can see exactly where they’ve clicked so you can build up a picture of what content is interesting for them. It’s also really easy to see who has unsubscribed and via which email so you can adjust your autoresponder series accordingly.
With AWeber you A/B or split test your emails. AWeber. This is powerful because it allows you to split test your emails and forms, find out which one performs better and improve your click-through-rate.
7. AWeber has an award-winning level of customer service and support
If you’ve never used an email marketing service before, the chances are you’ll have some questions along the way and will need support.
You might be struggling with a certain email template, want to know how to optimise your emails, they may be an issue you need immediate help with. Whatever it is, an email marketing service has to provide support.
This is where AWeber excels by providing support via telephone, email, and web chat every day of the week. Their support stops at 8pm during the week and 5pm on weekends.
For me and my online businesses, when I need help I need it now. Waiting around for a response isn’t really an option, especially if it’s an urgent issue. Especially for beginner’s just starting out with email marketing – support is vital.
In fact, on the 10th March 2016 AWeber was presented with a Gold Stevie® award for best Business Service Industry – Contact Center of the Year, in the tenth annual Stevie Awards for Sales & Customer Service.
I can’t say I’m surprised – every contact I’ve had with them has been quick and superb. Any technical query or issue has been resolved immediately.
AWeber also has lots of helpful resources and how-to guides and videos to help beginners in their email marketing journey.
Whether you’re not sure what to write in your emails, want to know the best techniques for running a strategic email marketing campaign, knowing how to grow your business with email marketing or if you have questions about the practical use of any of the email marketing tools, AWeber has ideas blogs for you to take inspiration from and keep up with the latest trends.
8. You can link manage you email campaigns on the go
My eight and final compelling reason why I think AWeber is the best email marketing service for beginners is that they keep up to date with industry trends. They tailor their marketing software to meet the needs of you and your business by developing integration with social media, which is a great option for those who incorporate it into their email marketing strategy.
You can send your Twitter and Facebook followers a link to your latest email and see the reports on who clicked on it. As with all things social media, this link has a chance of being shared to a wider audience, further spreading your message.
AWeber has recognised that you might want to quickly edit something or view your campaign’s performance on the go. That’s why they’ve developed mobile apps so you can manage your email compaigns and view reports directly from your mobile – you can even design emails on the app.
I especially like the AWeber app feature which allows you to use your mobile to send texts to your subscribers as another way to communicate with them.
There they are! My 8 reasons why AWeber is the best email marketing service, especially for beginners.
Honestly, if I were to start from scratch again and go back a couple of years, I would have used AWeber when I was first starting out in my email marketing journey.
As you choose which email marketing service to use, be careful to not just think about what your immediate needs are now, but what you will need from your service provider six months from now, a year down the line and into the future.
I recommend you take AWeber up on their 30 day free trial. It’s very easy to set up an account and an email campaign and start using their email marketing service.