What Is Keyword Research? – Top Technique For Finding the Best Keywords


how to keyword research for seoLast Update 10th May, 2017.

What is keyword research? It's how you increase your blog's visibility through organic search engine traffic.

Welcome to the quick and easy on how to keyword research where I'm going to share with you my top technique for finding the best keywords for your website.

Don't be fooled by the technical jargon. Keyword research is actually really simple and easy with the right keyword research tools and techniques.

Everything's easy once you know what you're doing right? In the next few minutes I'll show exactly how I keyword research.

In a nutshell, keywords are what search engines like Google, Bing and Yahoo use to rank your website in search engine results.

Keyword research is simply finding low-hanging, low competition keywords that are easy to rank for.

With this information, you can then target your blogging and affiliate marketing efforts on keywords that'll get you ranked in that all important top-spot.

Once you find the best keywords (I'll show you how in a sec), you can use these for your blog titles and posts. When Google crawls your site, you'll be ranked for these keyword search terms.

This will get you more visits to your site meaning more money you can make with your site.

The Best Keyword Research Tool

Keyword research tools are available to help you determine unique and effective keyword strategies to help optimize your site.

If you’ve been looking for good keywords, your searching stops (or starts!) here.

Let me introduce Jaaxy.

You can read my full Jaaxy Keyword Research Tool review or if you're ready, go ahead and try it for free.

Jaaxy is the answer for all your keyword needs. When you use the Jaaxy keyword research tool you will come up with awesome unique keywords easily and quickly, the kind that could take ten geniuses brainstorming for a week to come up with.

The Best Way To Do Keyword Research for SEO

When I am doing keyword research, I want to do it right. I don’t like the idea of potentially missing out on good keywords.

I want to optimise my site for SEO. I want my websites to come out on top of search engine results – I don't want to be left wanting on Google's lonely third or fourth pages.

Jaaxy is wonderful for finding keywords, but when you're doing keyword research you want to be as thorough as you can, finding the very best low-hanging, low-competition, high-traffic keywords.

Because of this, I would like to share a keyword research technique with you that I have been using for about a year and a half across my niche websites…ever since the roll out of Google Instant.  It super easy and simple to do – easy as ABC in fact…

There are 2 tools that you need for this research technique:

(1) A keyword tool like Jaaxy, or one you already use
(2) Google Instant

That's it. Once you have these, let's take a look at how to keyword research.

1. Finding the initial core search term

This is pretty straightforward – if your niche is promoting keyword research tools, you might want to start with the core term “keyword”.

My Initial Keyword Search
As you can see, as soon as you start searching, Google gives you recommended and popular search terms it thinks you might be interested in.

Then I dump this keyword in Jaaxy…

How To Keyword Research

I instantly get thirty very targeted results.  You can see the little green icon next to the keyword search terms because I've saved them to a keyword list.

Jaaxy shows me the monthly traffic figure and number of competing pages of easy keyword search term.

This is how you start to research your keywords.

Pretty simple right?

And you can already see I now have over 30 ideas for my next posts list. The key is to choose a root keyword that is relevant to your niche so you have a starting point.

Let me give you another quick example just so I can show you how easy this keyword research is.

So let's jump over to Google.com and see what Google instant brings up…

I have a great, Google-ranking keywords. But wait, I'm just getting warmed up!

The ‘Alphabet Soup' Technique

alphabet-soup-keywordI love this neat little trick. The next thing we are going to do is go through the entire alphabet with our root search term.

We are going to start at the beginning of the alphabet so let's stype “a” next to our search phrase.

Let’s look at what “keyword a” gives us in Google Instant:

keyword a search in Google Instant

What I want to do now is walk through some of the terms related to “a”. I usually choose ones that I'm interested in, in this case I chose “keyword analysis”. I then enter these into the Jaaxy keyword research tool. Here's what I get…

keyword analysis search in Jaaxy

Here's another bunch of brilliant keywords. I'll now pick the ones with the lowest competiton and highest chances of ranking highly for. (check out the red arrows)

Remember, I'm still on “a”. I have only searched ONE term under the FIRST letter of the alphabet.

As you walk through the entire alphabet using this exact same keyword research technique, you're going to have a list of hundreds of high-quality keywords before you know it!

Saving Keyword Research Lists

As you've just seen, there is a green icon next to many of the search terms. This is because as I research keywords using Jaaxy and Google Instant, I'm saving the best keywords that I want to use to a keyword list in Jaaxy.

You should do the same. You'll never struggle with trying to thinking of blog posts ideas again! Saving your keywords means you can come back to them anytime you like.

The Alphabet Soup Technique – Reversed

I want to show you just one more way to find great keywords. Again, I'm going to use Google Instant exactly like I did before. But this time I'm going to go through the a,b,c alphabet soup technique in reverse.

Note that this time you DO NOT want to put a space between the letter and the keyword.

In the example of “think of an example here ” targeting the letter “b”, you would type in a “b” before “an example here”

Here, let me show you what I mean:

b android phone search - Google Instant

I then take the first term “any example here” and plug that into Jaaxy.  And guess what? Even more keywords I know I definitely rank well for!

Jaaxy Search - best android phone

As you can see, I've been research keywords for less than five minutes and I've got more top quality keywords than I know what to do with (hence the need for saved keywords lists!)

In just a few searches and two letters in the alphabet, I already have a long list of great keywords I can target in my next blog posts.

Can you see how cool this alphabet technique is? And remember there's 26 letters in the alphabet! 🙂

You move onto the next “root” keyword after you have completed one.  To be completely honest with you, YOU SHOULD NEVER run out of keyword ideas if you do this.

I know I could find keywords for a lifetime using this one technique alone.

[alert-note]“Jaaxy has all the things you need to find the perfect keywords – great search tools, lots of data to check competition and some other cool tools to help you rank in Google. Is it the best on the market? It is hard to say.

There are certainly some negatives – like having to check the top 10 of Google in separate tool. But honestly, no tool I have ever tried is perfect and it is up to you what you like and get results from. All I would say is give the FREE version a try and see if you like it.”

– Ashley @ MadLemmings.com​[/alert-note]

Hope you got something from this how to keyword research guide. If you haven't already, try Jaaxy out for free.

Here's to never being stuck with keywords again! 

Got any questions about how to keyword research? Drop me a comment and I'll always try and answer best I can!

6 thoughts on “What Is Keyword Research? – Top Technique For Finding the Best Keywords”

  1. I see that you are delighted with Jaaxy, with good reasons. I have tried it, really a great tool, but it is not a free tool. You have monthly payment, several levels as I understand. There is yet another tool, Long Tail Pro, where you pay only once, below $100. Have not tried it. Did you by any chance? If yes, how would you compare it with Jaaxy? Thank you.

    • I’m addicted to Jaaxy…it’s true.

      I’ve never used Long Tail Pro, but my good friend Nathaniel did a full Jaaxy vs. Long Tail Pro comparison here. Check it out!

  2. Another great post Simon. I love your blog with all the information. You have done a great job. And a few months ago, I would have never thought that I needed to have key words that rank. I just thought if I built a website and put the information on that was interesting, it would rank and all would be good. You are right though, keywords are a MAIN thing that you have to have.

  3. Very well detailed blog post on Keyword Research. This is something that every webmaster should know how to do.

    I have been a member of Jaaxy for the last year, and I don’t think I will ever cancel my membership, as it has made my life so much easier. Now I can focus on the writing and not spend hours on keyword research anymore.

    • I think you’ve hit the nail on the head – a good keyword tool is worth it’s weight in gold as it saves you time and effort and ensures you find the best low competing, high traffic keywords.

      Thanks for sharing!


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