Last Update 23rd September, 2016.
Whether you’re blogger sick of blogging into the abyss or an online entrepreneur looking for how to use social media for marketing your online business – it’s time to tap into this massive well of traffic, increase your readership and put your site on the virtual map.
And here’s why:
Website => Traffic => SUCCESS ($$$)
Why Use Social Media For Marketing Your Online Business?
Have you starMaybe in the past you’ve relied heavily on search engine traffic for your blog or online business. There’s nothing wrong with that but it’s to expand your reach and start being social!
The major tectonic plates of the online traffic world shifted in December 2014 when social media referrals overtook search engines referrals.
Taking a quick look at the graph below, you can see a steady but slowly declining trend in website traffic from the search engines (Google, Bing and Yahoo) and a gradual increase in referrals from social media platforms.
Social media is MASSIVE – 27% of all time spent online is on Facebook, Pinterest, Twitter and YouTube.
Your potential customer base now researches products and makes purchasing decisions using social media and this will only continue to increase.
82% of small businesses owners are already using Facebook to promote their business. If you haven’t already, create a social media account for your online business. (More on that below)
Here’s a few more reasons to use social media marketing for your online business:
Knowing Your Target Audience
Not all social media platforms are the same. Depending on your online business niche, you’ll want to target your social media marketing efforts where you can get the best return.
This means knowing who you audience is and where they spend the majority of their time online.
Here’s a quick rundown of the average demographics for each of the social giants to help you focus your time and energy where you’ll get the most benefit: 5 Ways To Use Social Media To Drive Traffic To Your Website
Bloggers and online entrepreneurs – can you see the nice, crisp looking social sharing buttons on the left hand side? These ones are free from SumoMe.com. You want to make it as easy as possible for people to share your content.
Here’s 5 more ways to use social media to it’s fullest and drive more traffic to your website:
Getting the Most Out Of Social Media Marketing
Social media marketing is a free and powerful way to drive traffic to your website. Not to mentioned it opens up the possibility of any of your posts or videos to go viral!
They key is to be careful not just to ‘dump and run’. It’s fine to add links to your blog posts but mix it up – be creative and encourage engagement
Here’s a quick rundown to help you get the most of Facebook, Twitter, YouTube, Google+ and Pinterest — to help drive traffic interest and customers to your online business:
If you haven’t already, set up a Facebook page for your business or website and post special offers or new products/services you offer at least once a month to all those who like your page.
Be creative with your posts and have fun with it. People are much likely to interact and engage. For example, you could ask customers to post pictures of themselves using your product.
Facebook is also good as people can add their own review of your website or business which only serves to build credibility to prospective customers.
Set up a a free Twitter account to tweet interesting or unusual facts about your business or products and provide a link to that product page on your site.
Send out short tips, images, quick quotes or updates about your online business. You’ll want to use your 140 characters wisely.
Twitter is also great at interacting with potential customers, fellow bloggers and influencers within your niche.
You have the option to advertise your site for more targeted traffic through the sponsored Tweets.
Statistics show tweets with images and videos get over 5x the level of engagement than text only tweets.
YouTube is the biggest online search engine after Google. Since Google bought out YouTube in 2006, videos have also played a more prominent role within Google search results.
It’s easy to create a YouTube channel for your online business and can be a great traffic source for your website. Regularly add fun and helpful videos (see How To: Video Marketing) and encourage people to subscribe, like and share your content.
Why not launch a video contest? A great way to build engagement is to customers to create short videos of how they use your product or service and post them to YouTube, and then let other customers vote on their favorites.
Don’t forget to add a link to your site in the description and use the annotations feature to drive more traffic to your website.
Google+ is great for marketing your online business because it enables you to create circles for your readers.
This is great at building relationships and trust and turn casual website visitors into loyal readers who are willing to follow your recommendations.
Post interesting content, ask questions, interact and always encourage feedback and comments.
Content might include your blog posts, interesting articles, product reviews, announcements about special promotions and other exclusive offers, or news.
I have a Pinterest account for each of my niche websites and it’s proven to be a reliable and growing source of traffic.
You can create a board on Pinterest for each category on your blog.
Images are key here – create a beautiful title image for each post and people’ll be repinning before you know it.
What a lot of people don’t realise is that you can Pin your YouTube videos too.
How Often Should You Post To Social Media?
The balance of getting the most out of your social media marketing campaigns and posting too often can be a delicate one.
Each social media platform varies on the accepted number of times you can post each day. To help, here’s a good rough guide to follow:
If you’re looking to drive traffic to your website through social media, there’s nothing wrong with pinning or tweeting a link to the same blog post more than once in a day. But there’s a right way to do it.
Let me give you an example of what I typically do for TheMakeMoneyOnlineBlog.com…
So as you can see, I’m posting the same link but just mixing it up a little between asking questions, getting attention by including statistics or giving the title of my blog post.
I find this a great way to engage with my followers and get more traffic to my websites without coming across as ‘spammy’.
Here are a few more of my personal favorites:
- Straight and Easy: Post Title and link.
- Ask for a Response: Ask an engaging question to stir conversation.
- Share a Stat: Share a fact or figure that is included in your post.
- Quote a Quote: Grab a pull-quote from your blog post, maybe share it as an image.
- Add Intrigue: Leave people hanging and wanting to know more with a short teaser message that grabs the attention of your readers.
Using this technique within your social media campaigns is a brilliant way to try out new ideas on your followers, increase engagement and driving more traffic to your website.
Try them out, test them and measure the level of engagements through the number of likes, shares and comments.
To Your Online Success!