Picture your reader forgetting where they are and suddenly laughing out loud,
They’ve just started reading your latest blog post. Something in it connected with them made them chuckle right there in their seat. You’ve already found common ground.
It’s an awesome image, isn’t it?
You’re been reading this blog post for 6 seconds already… Why are you still reading?
It might be because you’re a loyal subscriber reader to this awesome blog and it’s helped you before. Perhaps the compelling post title intrigued you enough to make you keep reading.
But I think the main reason you engaged immediately was because from right at the start of the blog post I conjured up an image in your head:
‘Picture your reader forgetting where they are and suddenly laughing out loud’.
Connecting with your readers is something you’re striving for right, maybe even craving for? I intentionally started this blog post with a way to connect with you on an this way because I want to connect with you on an emotional level, in a way to fuel to hopes and dreams as a blogger. It’s visual.
How you start a blog post – the hook – is the most important part of your post after your title.
In writing terms, the very start of your blog posts (the very first line) is called ‘the hook’. As bloggers we tend to be very intentional in how we write engaging post titles, but honestly, the way you start your blog post, your hook, is just as important in connected and engaging your reader.
So how do you start a blog post in a way to hook readers from the get-go?
I’m about to show you some little-known blogging techniques I learned from the world’s biggest online community of bloggers.
13 Killer Hooks You Can Use To Start Your Next Blog Post
1.“You want to make money with your blog, right?”
(Use a question which gets the reader to scream ‘yes!’)
2. “Want more blog traffic? These seven sure-fire traffic boosting tips will show you exactly how: ”
(Make your reader hungry for the answer)
3. “What’s the worst way to start a blog post?”
(A different type of question that’s related and builds intrigue, the type that gets your reader itching to know the answer)
4. “Let me tell you a quick story” or “I remember once when I…”
(The ‘Once upon a time…’ blog post opener. Who doesn’t love a good story?)
5. “In 3 minutes you’ll know how to make $4,000 a month as a ClickBank affiliate”
(BIG, exciting promise)
6. “Capture their imagination with the very word. That’s step one”
(Catch people off guard by starting with a powerful action statement. It’s unexpected and refreshingly unusual)
7. “Now writing blog posts just flows. The first draft of this 1,300 word post took 47 minutes”
(Impress them with an almost unbelievable claim, then back it up with real proof)
8. “I couldn’t accept what my eyes were seeing, I froze in total disbelief”
(You can’t go wrong with this tried and tested literary technique. Start your blog post like the middle of an action scene)
9. It will please some of you to know that I almost called this article ‘What’s My Name, Bitch?’
(Be funny, or shocking. Or both)
10. “Do you sound smarter when you use big words? According to a study published in Applied Cognitive Psychology, the answer is no.”
(Challenge conventional wisdom)
11. “Can you imagine if…” or “Picture this:”
(Immediately get their imagination running wild)
12. “A successful blogger like you will know this already.”
(Tell them what they already know and flatter them a little. It builds trust)
13. Niagara Falls has traveled 7 miles upstream in the past 12,000 years. Let’s make sure you grow your email marketing list faster than that.”
(Give an interesting fact or statistic to grab interest and find a way to link it with the rest of your content)
7 Top Tips on how to start your next blog post
1. Get to the point
A great way to start a blog post is by diving straight in. Cut the waffle and start with the juicy stuff.
A good technique here is to start your next blog post with ‘Okay’, ‘Well’ or ‘So’, it immediately grabs your reader’s attention and makes it sound like you’re having a conversation with a friend.
2. Keep it lean
After your first draft, go back through your post and cut all unnecessary words and redundant phrases. Try and say a lot without saying much.
3. Start your post with a one sentence paragraph
Short paragraphs are a blogger’s best friend. You see that ‘Enter’ button on the right hand side of your keyboard, just under your right pinkie?
I love that button. I hit it all the time. In fact, I’m gonna hit it right n…
4. Connect on an emotional level
Imagine your reader sitting alone in a room, staring blankly at a screen and clicking onto your post. Now picture them actually being tickled by your witty remark, or at least breaking into a smile, connecting with you and building trust on the spot.
Picture someone searching the net, cutting through all the nonsense and finally what you’re saying makes sense, calls to their hopes and gives them a real solution.
Think hard. What can you say in the first few words of your blog post that will connect with them where they’re at?
5. Relate to their question or problem immediately
What’s your reader’s biggest concern, what’s troubling them? What’s the reason they searched for your post int he first place?
Instantly relate to how they’re feeling, again finding common ground, and tease the answer so they know if they just stick with you a little while longer, they’ll have a useful solution.
Build anticipation and make them thirsty for the answer.
6. Break the grammar rules
The start of your blog post is to draw your readers into your content – a full stop at the end of a sentence (or ‘period’ as my American cousins like to call it) subconsciously tells your reader to ‘stop reading’.
Don’t do it! Try and use a comma or a dash if you can. Your reader will flow right on into the next sentence and get lost deep in the depths of your blog post.
“But wait! That’s bad grammar!”
I know and even as I type I’m conflicted because I’m a real grammar geek, but trust me on this and try it when you start your next blog post. Just please don’t tell the grammar police, okay?
Is this helpful?
I’d love to get your feedback on this one – try and of these hooks or tips when you start your next blog post and share your link in the comments below.
Anything tip or trick you’d like to add on how you like to start your posts? Please share!